To me, having my own home on the web seemed to be the most logical next step after publishing my first book. Little did I know that this would end up taking me weeks (months even) of my time to learn how to create my own website.
Hosting? What’s hosting?
Domain registration? Where do I do that?
And what in the world are plugins?
Today, I wanted to share my thoughts, as well as the dos and don’ts regarding a website for children’s authors. So if you’ve been thinking about creating one but weren’t sure whether you should or not, this article is for you.
We’ll cover:
- Why you may want to consider a website
- When exactly you should start thinking about one
- The 4 website elements you don’t want to miss (PLUS an Extra One)
- What to name your website (What Domain Name to Get)
- Where to get your (traditional) website
- How to get an absolutely FREE website (for beginners, with Video)
- BONUS: an absolutely FREE website for advanced users
‘Why in the World would I need an Author Website?’
New authors often shy away from creating their own website. And often that’s to do with fear. Fear of being perceived as arrogant or full of themselves. After all, who would want to learn and read about them, right? And wouldn’t a simple Facebook page or Instagram account be enough?
First of all, I promise you that no one will think you’re arrogant or full of yourself for having your own website. In fact, I bet you’ve never thought that about anyone with a website. Right? So why would others think that about you?
And second, a website gives you a certain air of credibility. Whenever I consider doing business with someone that shares their gmail address with me instead of their own website, it always feels a bit funny to me. It feels like I’m about to deal with someone that is trying to own a business, but doesn’t quite believe in him or herself just yet.
And if this person doesn’t fully believe in her own business herself, how could I? Even though she might be just as capable, creative, and amazing as her competitor, with all things being equal, I’d pick the one that has a professional online presence.
Which brings me to my next point:
A Website for Children’s Authors – When Should You Start Thinking About One?
To help you with your decision, I’ve created this little YAY (yes, create your own website) and NAY (no, don’t create your own website) table below:
YAY
- If you’re planning to write more than one children’s book
- If you want to have a dedicated place on the web to send (potential) readers to
- If you’re planning to have your own place to share / offer / sell your own books
NAY
- If you’re not planning to write more than one book
- If you’re not planning to share and promote your children’s book online
- If you have a publisher who creates a website for you
However, if you are planning to write more than one children’s book, it’d be best to create a website eventually.
And really, your website doesn’t have to be anything grand. It only needs a few things to look professional and to benefit you and your beautiful children’s book. Below, I’ll share with you the 4-5 main things your children’s book website should have. Anything beyond that is simply a bonus; a nice-to-have, not a must-have.
What Every Website for Children’s Authors Should Have
1. BOOK PAGE:
This would also be the place where you could share a book trailer as well as your book blurb or description.
To share an example with you, I’ve included a link to one of my book pages right here. I personally have opted to simply showcase each book’s cover and purchase link.
2. ABOUT PAGE:
Here is one of my own About Pages as an example.
3. MEDIA PAGE:
Here is one of my own media pages. But again, remember that this took me years to ‘fill,’ mainly with techniques I share within my Influencer Outreach masterclass.
4. CONTACT PAGE:
- etc.
5. CONTACT ‘COLLECTION’ PAGE: (optional)
One of the most common questions I receive from my students as well as readers is whether we should create a website for each book we’re writing, or for us as the author. So this is what I’ll briefly talk about next:
What to Name Your Website (i.e. Domain Name)
- Use your author name
- Use the name of your book or your series
- Use the name of your imprint
If you decide to base your website’s name on your own name, you are essentially establishing yourself as your brand. There are many such examples:
- Loren Long – http://lorenlong.com/
- Will Hillenbrand – https://www.willhillenbrand.com/
Oftentimes, authors decide to create a website for their series. That’s often the case when the series is successful and has created its own fanbase:
- Berenstain Bears – https://berenstainbears.com/
- Magic Tree House – https://www.magictreehouse.com/
- Read On Books – https://www.readonbooks.com/
- New Page Press – https://newpaigepress.com/
What is Needed for a Traditional Website
- A domain name
- A hosting provider (that gives your website a place to ‘live’)
Each, of course, comes with a slew of options to choose from, with providers such as BlueHost, GoDaddy, A2 Hosting, Squarespace, and so many more. Each comes with a different monthly (or annual) subscription fee that greatly depends on what you are looking for.
But if you remember the subtitle of this article, it reads “… And How To Get Your Own Author Website For FREE.”
So that is what I’ll share with you next:
FOR BEGINNERS: Your own FREE Website for Children’s Authors
About a year ago, in an attempt to help one of my Children’s Book University™ students find the most cost-effect solution when it comes to the creation of her own website for her newly published children’s book, I shared Google Sites with her. Google Sites is a website building platform from … Google.
I created a number of different children’s author-specific templates, as well as step-by-step video instructions to help her build her own website, absolutely FREE of any monthly or annual subscription fees.
And because I get asked quite often about author websites, I bundled these templates and videos into a mini course I named Author Website Studio, where you can create your own, free website in three simple steps:
Some of my students have called this one of my best-kept secrets (because I never really talk much about this mini course), and urged me to share it with you. So here I am, sharing away.
Here’s a quick walk-through I did on one of my students’ children’s book author websites she has created with the help of Author Website Studio:
If you would like to take a look at what is included in Author Website Studio, you can do so right here:
ADVANCED: Your own FREE Website for Children’s Authors (If You Need a Bit More)
If you are looking for something that is a bit more advanced, but still absolutely FREE, then I would suggest checking out GrooveFunnels. This is an amazing All-In-One platform, and the reason I suggest this for advanced users is because it can feel a bit overwhelming at first. But it truly offers so many wonderful options that you may want to use later on:
- Collecting of Emails
- Selling of your books (or other products)
- Fun Quizzes
- Insightful Surveys
- Video Hosting
- and so, so much more
The base-level of GrooveFunnels is absolutely free, so if you feel you might need these extra features sometime down the lane, this would be the one I would recommend.
I get so many requests from authors to help them with their website, so I’m unbelievably excited about this amazing tool – all created with you in mind.
xo
~ Eevi